Milwaukee

Milwaukee is the largest city in the State of Wisconsin, the 31st most populous city in the United States, and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the City of Milwaukee has a population of 594,833. Milwaukee is the main cultural and economic center of the Milwaukee–Racine–Waukesha Metropolitan Area with a population of 2,040,498 as of an official 2013 estimate.

Known for its brewing traditions, major new additions to the city include the Milwaukee Riverwalk, the Wisconsin Center, Miller Park, an internationally renowned addition to the Milwaukee Art Museum, Milwaukee Repertory Theater, and Pier Wisconsin, as well as major renovations to the U.S. Cellular Arena. In addition, the city hosts the Wisconsin State Fair, as well as an annual lakefront fair called Summerfest. Listed in the 1999 Guinness Book of World Records as the largest music festival in the world, for the last several years Summerfest has attracted around a million visitors each year to its eleven stages.

Milwaukee is home to a variety of primarily ethnically themed festivals throughout the summer. Held generally on the lakefront Summerfest grounds, these festivals span several days (typically Friday plus the weekend) and celebrate Milwaukee's history and diversity. In 2008 Riversplash, which markets itself as 'the official opening of summer', kicks off festival season on the last weekend of May. Festivals for the LGBT (PrideFest) and Polish (Polish Fest) communities follow in June. Summerfest spans 11 days at the end of June and beginning of July. Milwaukee hosts the Great Circus Parade in July. There are French (Bastille Days), Greek, Italian (FestaItaliana) and German (German Fest) festivals in July. The African, Arab, Irish, Mexican, and American Indian events wrap it up from August through September. Milwaukee is also home to Trainfest, the largest operating model railroad show in America, in November.

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Our featured member of the month is Claire Edwards co-owner of Milwaukee Marketing Partners. Claire and her team are a perfect example of how shared experiences, diverse skill sets, and a strong sense of partnership can turn a vision into a thriving business. Their story is one of family ties, unexpected turns, and a commitment to helping other businesses grow.

Claire states, "Milwaukee Marketing Partners is made possible by the professional experiences each of its partners brings to the table. My husband – Andrew Cochran – and I previously worked at another Milwaukee marketing company together, where I oversaw SEO content and he handled account management. Digital marketing was not a first career for either of us; we both come from academic backgrounds and took many side paths to get here. While we were on those paths, my brother – Matthew Edwards – had been steadily building his career as a website designer and builder for over twenty years. It became apparent that, between the three of us, we possessed the necessary skills to start our own digital marketing company, one committed to partnering with clients. Then, we added William Backes as our business partner to round out development and planning."

"While the plan was for my main responsibilities to involve content planning, writing, and development for our clients, bookkeeping has become a major focus. I do oversee and produce all content, but I spend a surprising amount of time on financial matters. Numbers are not my passion – I was an English instructor for many years! But, as a business owner, you do what needs doing, and I’ve come to find there is a lot of satisfaction in that."

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